From Adbusters magazine:
“While giant corporations run roughshod over our lives, we whine and complain, protest and boycott. For too long we’ve ignored the market, written it off as enemy territory. Yet, what do mega-corps like Walmart and Coke fear most? Competition.
“We’re talking about a new breed of bottom-up enterprise that runs differently: promoting ethics over profit, values over image, idealism over hype. A brand of grassroots capitalism that deals in products we actually need — and believe in. No sweatshops. No mindfucking ads. Just fair trade from sustainable, accountable companies. Run by us, the antipreneurs.”