Edward Hall’s Context Prism

In search of more prisms that I can examine BRIC countries through (Gaurav blogged about Geert Hofstede, which gave us some interesting data points), I came across Edward Hall’s high- and low- context analysis.

Other sites already cover Hall’s theory pretty well, but basically he differentiated cultures based on an idea that some had high-context communication and others had low-context communication.

Scandinavians, for example, have low-context communications.  You can walk into any conversation with them and their dialogue will contain very direct messages that are self-encapsulated and contain most of the information you would need to make sense of it.

There are codified norms within the society that make the conversation rules-based and less personal.  It comes off as very direct and to the point. Read More »

Modeling Transparency, Openness, and Privacy

Since I am specifically studying what the internet will look like within the BRIC countries in terms of privacy, openness, and transparency, I thought it would be best to lay out a matrix of those three phases plotted versus five key social spheres, which maybe I could call “accountability arenas”.  Since there’s no good way to insert a matrix here without using SlideShare or an image, I’ll just list the results here:


  • Personal: Libertarianism, isolationism, anonymity
  • Sexual: Don’t ask, don’t tell
  • Health: Non-contagion/non-preventative care
  • Financial: Shadow market pools, corruption
  • Political: Weak communities, divided citizens, big money interests, oligarchy

Read More »